WGSN to be trend forecaster at Pitti Uomo fashion show
WGSN has announced that it is to assume the role of trend forecaster at this year's Pitti Uomo fashion show, the third season in a row the company has been chosen.
The tradeshow is due to take place in Florence, at the Fortezza da Basso, between January 12th and 15th and WGSN is due to hold an analysis presentation on the 13th and 14th at 14:30 local time.
Senior menswear editor Volker Ketteniss is also to showcase some research from the firm that will detail styles for the spring and summer seasons of 2011, as well as autumn and winter predictions for 2010/11.
"In addition to our macro trends, we are introducing one overarching message that we believe will define concept and product development for the next year," Mr Ketteniss remarked, adding that it is to be called Connection.
This comes after Womens Wear Daily recently reported that luxury fashion designer Max Kibardin will be hosting a special seminar this year, dubbed Behind the Shoes.
