Reebok to launch its 'most expensive' ad campaign
25/03/2010
Leading sportswear brand Reebok is getting ready to launch a new advertising campaign, believed to be its most expensive to-date.
Its EasyTone range will be promoted in a number of ways throughout the US in a bid to show people how they can incorporate exercise into their daily routines.
EasyTone trainers are set to be launched in the UK on March 27th, which follows a number of weeks after their debut on the continent.
The brand is hoping to tap into the growing demand for lifestyle shoes, as these latest trainers claim to increase the workout of gluteus muscles by 28 per cent.
Owners of the trainers are also believed to experience an 11 per cent rise in hamstring workout and a similar level in the calf muscles.
Reebok has conducted a number of marketing strategies over recent months, including the launch of an app specifically aimed at iPhone users.
